The City of Lapu-lapu thru Mayor Paz Radaza is initiating a massive tourism campaign to attract the domestic market. The initiative is to cushion the impact of the crisis on the tourism industry.
As the main economic driver of the city, it is the Government’s duty to find pro-active solutions to protect investor interest in the tourism sector and its downstream industries that will eventually affect the city’s constituency.
Tourism is a platform of governance of Mayor Paz Radaza. It hopes to instill a culture of tourism for the entire city and emulate the tourism industry’s culture of service for the entire city.
It is the Mayor’s vision to see the transformation of the entire City of Lapu-Lapu into a tourism oriented city. This vision aims to carve a name for Lapu-Lapu in the domestic and international tourism market, making it a distinct tourist destination that will benefit the tourism stakeholders of the city.
The campaign: Island Experience!
Dubbed as the “Island Experience!” the city will be projected as a distinct destination tapping the domestic market from Luzon, Visayas & Mindanao. This will highlight the amenities of the island thru a managed promotional package designed to expose to the domestic market what the foreign tourist experience during their stay.
To attract the domestic market, promotional packages will be modeled as such that it will be very tempting and they cannot refuse the offer.
The duration of the campaign as agreed by the tourism stakeholders is based on the projection on the temporary slump of the international market. This will end in time of a projected peak season and estimated rebound of the Asian market.
The Jungle Restaurant (http://thejunglerestaurant.weebly.com/) is fast becoming a major tourist attraction in Lapu-lapu city. They serve Filipino and International cuisines and entertain diners with Filipino cultural dances. The cultural dancers showcase Filipino dances Subli, Salip, Palok, Liwa Liwa, Fan Dance, Tinikling and the Sinulog. Other special performances include Arnis, a native Filipino stick fighting exhibition, folk music, and snake dDancers with live Philippines pythons.
The Jungle Restaurant’s nightly main attraction is The Jungle Fire Dancers who eat, breath, spin and twirl fire. The Jungle Restaurant is open daily with Lunch show at 12:30, and Dinner Shows at 6:30, 8, 10 pm.
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